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CORPORTATE IDENTITY DESIGN
& VISUAL STRATEGIST
A holistic brand identity design for a modern aesthetic clinic. The project includes logo development, typography system, stationery, packaging design, and digital interface all designed to reflect the brand’s values of confidence, clarity, and contemporary elegance.
Brand Identity & Packaging System
I DON’T GIVE A FAT
A plus-size fashion brand born to challenge outdated beauty standards.
This brand identity embraces body positivity with an elegant, modern twist. The design language combines soft neutral tones with bold typography to reflect both comfort and unapologetic confidence. Every element from packaging to printed materials was crafted to empower, inspire, and celebrate inclusivity.
Visual Identity for a Modern Wellness Brand
A soft minimal brand identity system for YOUU Clinic, designed to reflect clarity, calm, and professional care. The project covers logo design, color palette, packaging, stationery, and printed collaterals blending modern elegance with functional simplicity.
Box of Butter. Box of Joy.
Branding for a feel-good bakery experience.
BOX BUTTER is a homemade bakery brand with a warm, cheerful identity. Designed under the concept ‘Box of Happiness,’ the visual language uses playful butter-drip graphics and a bold yellow–navy palette to communicate freshness, warmth, and indulgence. From packaging to postcards, every touchpoint was created to bring a smile before the first bite.”
VERTEX SMARTER Corporate Identity & Brand Communication Design
The core brand personality — Trustworthy, Intellectual, Modern, Refreshing guides the visual tone across digital and print applications.
A brand identity design project for an international online learning platform. The visual system is built around the brand's essence “Future Excellence,” communicating trust, intelligence, and modernity through bold color use and a clean, accessible layout.
JINXIN — King of the Ocean. Premium seafood, proudly branded. A premium seafood brand built on the idea of being the ‘King of the Ocean.’ This visual identity blends trust, freshness, and legacy through a strong, iconic logo and a vibrant color system. With a modern yet nautical aesthetic, the brand system spans across packaging, corporate stationery, and labeling ensuring consistent brand recognition both on shelves and in trade.
LUXUMY – Curated Identity for a Boutique Luxury Reseller Corporate Identity Design
for a Modern Resale Brand
A complete brand identity system created for LUXUMY a boutique specializing in authentic secondhand designer items. The brand direction balances luxury, trust, and femininity through visual storytelling, refined typography, and a serene yet modern palette.
Dare to Shine —
Style and protection for every adventure.
A sunglasses brand for bold souls and adventurous
hearts. Designed with a playful yet daring aesthetic,
this visual identity celebrates self- expression,
fearless living, and everyday protection.
Inspired by vibrant summer energy and the concept
of ‘style behind protection,’ the identity features
colorful gradients, playful typography,
nd vivid illustrations —
perfect for those who live life in full color.
Branding project for a modern lifestyle brand specializing in crystals and meaningful gifting.
The scope includes logo design, visual language, thank you cards, social content, and print/digital touchpoints designed to convey warmth, calm, and thoughtful energy.
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